American Eagle's brand 'Aerie' has launched a new campaign for their spring line of Aerie intimates featuring only untouched and airbrush-free models— tattoos, blemishes, tummy chub and all.

“We’ve left everything. We’ve left beauty marks, we’ve left tattoos, what you see is really what you get with our campaign,” said Jenny Altman, Aerie’s Style and Fit expert. “We hope that by embracing this, real girls everywhere will start embracing their own beauty.” If women want to shop online, they can even select a model with their similar body type and cup size. Check out more here: