Sam Adams has an ad featuring Clydesdales that will air in some local markets during the Super Bowl. It can't air nationally because Anheuser-Busch has the exclusive rights to national beer ads during the Super Bowl. The commercial starts with the camera slowly panning the Clydesdales, and then someone unhitches them from their wagon and they wreak havoc on the streets. The culprit turns out to be Sam Adams' new pitchman, "Your Cousin from Boston."